" 5 Essential Marketing Tips in a Nutshell "

When compared to other components of the marketing mix email is a lower-cost marketing channel and when executed well, and in a timely manor, it positively impacts the bottom line. The Direct Marketing Association predicts that email marketing sees return-on-investment of over 12:1 - now that's a ROI not to be sniffed at.

So then, why is email marketing still misunderstood, mismanaged and misused?

I have put together 5 Essential Email Marketing Tips that you should consider when planning and implementing a successful, well respected email marketing campaign.